When we consider the future of the automotive industry there is no doubt Genesis Motors Canada will surpass consumer expectations. The brand has modernized the entire automotive consumer and purchasing process, reaching new heights in this competitive industry. From elevating consumer experience to refined automotive technology the brand has achieved luxury in new heights.
In a highly concentrated market, Genesis has established cohesive competitive advantages that will aid them to the top of the industry ladder. Essentially, the brand is focused on consumer contentment and has developed a human-centered purchase and ownership model. In modern society, at home convenience has become crucial in corporation survival. For this reason, Genesis created “Genesis at home” allowing potential owners to schedule demonstrations and vehicle test-drives at a location of their choice.
In accordance, the ownership process has become equally efficient. Future Genesis owners can now complete paperwork pertaining to leasing or financing, make a deposit or simply place an order on a new vehicle in the comfort of their home or office. Genesis has conducted excessive research in order to develop their online platform. Fundamentally, this platform is central to the brands inception. The reality of this convenience seems implausible however; Genesis has indeed developed an unparalleled customer service experience.
Genesis has referred to their strategic industry inception as The Genesis Experience. The corporation’s authentic approach to brand awareness has also affected the pricing process. For instance, all quotes are blatant, with set and all inclusive-pricing. In short, every set price for a Genesis vehicle includes delivery and destination chargers, which are not typically included during the purchasing process. Furthermore, services including scheduled maintenance and navigation software updates are complimentary for 5 years or 100,000 km. The Genesis Experience continues to astonish consumers, further expanding the brand’s market reach.
The “Genesis at Home” platform is a continued feature even after consumers have purchased the vehicle. The concierge service extends into the ownership periods of the consumer and allows the owner to have their vehicle picked up for scheduled maintenance and returned once complete all while having the convenience of a courtesy car. Genesis has evidently reached customer service perfection. As a car owner these are the features that will attract the utmost elite cliental.
Design and Innovation
As competition will slim due to their unyielding consumer experience process it is important driving dynamics and design are correspondingly at par. The Genesis product line will primarily include two models. The first is called the G80, a mid-size luxury sedan and the second is called the G90 a full-size luxury sedan. The brand has decided to combine innovative consumer needs and personalized interactions with the vehicle as a key element of design.
Essentially, the brand has removed the focus of technology that which has taken over a large portion of the automotive industry in general. What is key in developing the Genesis product line is rather what consumers prefer. The simplest of packaging will include, advanced safety systems, ultra-soft Nappa leather and HTRAC all wheel drive. The Genesis vehicles will not only exhibit advanced performance but also an exclusive elegance in design.
2017 was groundbreaking for Genesis Motors Canada, as the corporation launched its first Canadian retail boutique. Located in heart of Toronto, the brand is destined for unexplainable market concentration. The boutique has become an addition to the brands services; consumers can also be aided first hand with real Genesis representatives.
The brand is said to continue the expansion into North America between 2017 and 2021. Approximately 30 alternate boutique retail locations are in the works and will be spread across Canada. These locations will offer potential Genesis owners the same exception consumer experience however, with the perk of a luxurious store setting.
In correspondence to this future shift in the automotive industry, Genesis Motors Canada will force industry giants to re-evaluate their current market outreach. Genesis has established a brand that is not only exclusive and pristine however, it is most importantly, efficient and simple. The goal as a corporation revolves around the contentment of consumers and this is a competitive advantage refreshing to the industry. The unmistakably combination of luxury with regards to vehicles, environment and consumer experiences is advantage enough to inevitably make a mark in this aggressive industry. As consumers we look forward to the future of Genesis Motors Canada.