About Preferred

WHO WE ARE: • Preferred Magazine is a Toronto, Canada based quarterly publication with a global perspective • We offer prolific editorial covering a broad spectrum from luxury travel, men’s fashion, automotive, tech, wines and spirits, cigars, and other lifestyle products and services • The large published format of our magazine combined with the rich texture of the linen cover and 80lb silk-paper pages give Preferred a unique “coffee-table” quality that has staying power and increased life-span versus standard newsstand issue

THE PREFERRED READER: • The Preferred target audience is affluent, educated, active, and innovative males, 40 to 60+ years of age, with an average HHI of $244,000 • Female readers account for 30% of our following • The breadth of our readership is the top 5% of Canadian income earners including industry professionals, entrepreneurial trendsetters, and business executives. • Preferred readers are “doers” whose buying decision is driven by desire rather than need or budget

EXCLUSIVELY TARGETED DISTRIBUTION FREE OF CHARGE TO: • Globe and Mail subscribers in targeted, demographically affluent postal codes across the Greater Toronto Area • Refined business and leisure travelers via Air Canada Maple Leaf Lounges around the world • Passengers utilizing VIA Rail Panorama lounges across Canada • Luxury Hotel Suites including the Ritz Carlton and Trump Hotel Toronto • Circulation is 20,000 copies with an average readership of 120,000 per issue.