TW Steel: Pilot-ing Dreams


Amsterdam-based, TW Steel, the global ‘Big in Oversized Watches’ brand, has introduced a new line of timepieces.  The line is based on their successful Lotus F1 Team Pilot and the Limited Edition Swiss Made Pilot executions.  The stunning new Pilot collection includes 24 stunning new editions, featuring a wide variety of fashionable looks.  The new collection offers a simple, bold elegance in a timepiece reflective of classical, and contemporary styling.

As part of the collection’s launch, TW Steel is championing an exciting promotion ‘Pilot Your Life’ as a celebration of not only the new watch collection, but also to inspire people to live ‘Big Time’ and win an amazing opportunity to fulfill a lifelong ambition.

Every TW Steel Pilot collection watch purchased will include a card with a unique code on it to allowing purchasers to log into the ‘Pilot Your Life’ micro-site. To support the launch, TW Steel has enlisted its world-class roster of brand ambassadors including: David Coulthard, Mick Doohan, Dario Franchitti, Kelly Rowland, and CEO Jordy Cobelens, to showcase their stories about how they launched themselves into the ‘Big Time’.

Preferred was given a glimpse of the new collection, and we share selected models with you here:

TW423 – 48mm PVD dark titanium sandblasted steel case, chronograph, titanium dial, black leather strap  650,00$

-       Miyota 0S20 movement

-       Luminous hands and numbers

-       5 ATM Water Resistant

-       Reinforced Mineral Crystal

TW407 – 48mm PVD rosegold plated case, chronograph, sunray blue dial, blue leather strap 650.00$

-          Miyota 0S20 movement

-          Luminous hands and numbers

-          5 ATM Water Resistant

Reinforced Mineral Crystal

TW431 - 48mm PVD dark titanium steel case, chronograph, black dial, titanium leather strap 695.00$(Sahara Force India Team Collection)

-       Miyota 6S20 movement

-       Carbon fibre dial

-       5 ATM Water Resistant

-       Reinforced Mineral Crystal


The TW431 is part of the TW STEEL Sahara Force India Pilot Editions collection. As “Official Timing Partner” the to Sahara Force India Formula One Team, TW STEEL is proud to showcase six new models in this series that highlight this high powered racing partnership.