WRITTEN BY TERESA GRECO
An uncompromising spirit, Italian ingenuity and design, along with the timeless legend of the globally recognized Lamborghini brand, are the values of Tonino Lamborghini S.p.A Style and Accessories. Twenty twenty-one marks the fortieth anniversary of an Italian brand whose products reflect its founder’s limitless curiosity and eclecticism, Tonino Lamborghini. Distinguishing himself on the Italian entrepreneurial scene for his character and ingenuity, Tonino demonstrates an uncommon audacity in inventing new and innovative products. The brand has reinterpreted innovatively and uniquely over the years, allowing its products to stand out in different industries, often merging fashion and market demands in different periods. The mission of his company has been clear – to spread the passion and spirit of Italy with unique and distinctive products, inspired by Italian industrial design and the Lamborghini family’s story. Tonino Lamborghini, an heir of the Lamborghini family, founded the company in Italy in 1981, with its current headquarters located in the magnificent Palazzo del Vignola, a Renaissance villa outside Bologna’s city walls. Taking his inspiration from his family heritage and his vast experience in mechanical and automotive engineering, Tonino developed a lifestyle experience brand with a range of luxury design products, including watches, eyewear, leather goods, clothing, sports accessories, real estate projects, and more.
In 1981, I started up my new Tonino Lamborghini Style and Accessories company. At the time, I was assisting my father in the family group, but I felt the need to do something exclusively of my own, different from the world of engines. I have always been interested in design and accessories, and I took inspiration from my engineering background. I’ve always loved products linked to mechanics, thus it was obvious for me that the first accessory I designed was a watch,
said Tonino Lamborghini
His passion for engineering, mechanics, and automotive brought Tonino
to create a line of cutting-edge design timepieces since the foundation of
his own company.
With the support of the designers of its Centro Stile, constantly under the supervision of Tonino Lamborghini, the company has designed and manufactured timepiece models that have become style icons over the years. Tonino Lamborghini created one of his first watch models, the Cuscinetto, which dates back to 1983, taking inspiration from a specific mechanical element, the ball bearing (in Italian translates to cuscinetto). He created this model using a special bidirectional rotating bezel with a design recalling the machine element that constrains relative movement to the desired motion and reduces friction between moving parts.
Panfilo is a diver watch with an elegant yet sporty, robust design that mirrors the values of the Tonino Lamborghini brand. As the Panfilo translates to yacht in English, Tonino Lamborghini dedicated its first sub-diver watch to sea enthusiasts – people who love to sail or dive and pursue in water the same challenges and goals they chase on the road. The slanting numbers and indexes on the unidirectional rotating bezel add dynamism and vitality to this timepiece, allowing a firm and secure grip when submerged in the aquatic world. The design of the titanium ‘sandwich case’ – with original holes in the lugs inspired by the sport car frames and four visible Torx® screws – is a clear tribute to the automotive heritage of the brand. In five different colour variations, it is also available in a typical blue ocean shade perfectly matching the rubber strap that further recalls the colour of the
Commemorating its 40th anniversary, Tonino Lamborghini reignited the Cuscinetto model 38 years after its initial launch. Tonino’s son, Ferruccio, redesigned the case in titanium with Torx® screws, mounted a new automatic Swiss Made Sellita SW 200-1 movement, and inserted a branded deployante buckle. It is available in four different colour variations: titanium with black dial and red accents, a blacked DLC titanium with black dial and tan-hued accents, a black with blue accents, and a rose-gold coloured version. On the Cuscinetto, the watch bezel is unique and represents an exceptional solution and feature of the Tonino Lamborghini Swiss Watches collection: designed as a bearing, the bezel and its balls rotate freely. The bearing is the connecting ring between the first watch collection and the new one, the founder Tonino and his heir Ferruccio, the past and the future. A bezel that runs fast like the story of a brand that is always a step forward.
deep sea. Today, under the vigilant eye of Ferruccio Lamborghini, CEO and VP of Tonino Lamborghini S.p.A, the brand’s timepieces continue to push design limits. Ferruccio Lamborghini, who represents the third generation of the Lamborghini family, carries forward, head held high, the vision of a future firmly rooted in the family heritage. He blends his father’s teachings and the Lamborghinis’ long-standing tradition with his passion for motorcycles and his attention to every detail. Together with a team of designers and a historic Swiss watch manufacturer, Ferruccio has created eight new lines of timepieces that elegantly combine his motorbiking experience and his father’s past. “This year marks the fortieth anniversary of the company founded by my father. Forty years of bold choices and goals were successfully reached thanks to his resourcefulness and Italian spirit. Since “Heritage is our future,” these four decades represent the solid base on which every day we build the future of our company,” said Ferruccio Lamborghini. The ‘raging bull’ brand’s collections are the epitome of Italian style: bold lines and original design have always been the starting point for creating new accessories conceived as authentic luxury experiences. Tonino Lamborghini, whose accessories are a source of inspiration, dedicates their brand-new range of watches to daring, bold, audacious, intrepid, fearless and pioneering people who wish to experience and proudly show a prestigious piece of Italian history.