On October 18, 2025, at The Terrace Banquet Hall, Support the Blazer wrapped its 30-day campaign for RMHC Toronto—proof that when story meets care, generosity travels farther and lands where it matters most: with families.
The first impression is not of hustle, but of hush. A member finishes a strength session in a modern, uncrowded gym, with no line-ups and no blaring televisions, just focused movement and clean industrial design. A few steps away, someone slips into a red light therapy room while another heads toward a treatment space for brain-based work. Down the hall, a producer adjusts a microphone in one of the podcast studios, while upfront a juice bar blends fresh, functional combinations for people heading back into their day.
This is Strong Free | Canadian Longevity & Human Optimization Studios, born from a simple but demanding question the founders kept asking themselves: what if everything that truly moves the needle on how you age, helping you live healthier and longer, could be brought together under one roof?
“We did not want another place where you just go to work out,” says founder and Chairman Paul Micucci. “We wanted a space where, if you carve out an hour for yourself, every part of that hour is working for your health span.”
A Studio Built Around How You Really Live
Strong Free is built for people whose lives are already full. Business owners, executives, creators and decision-makers. The ones who are never really off, whose calendars fill faster than their energy replenishes.
“Everybody we know is busy,” says founder and Director Shara Micucci. “They are trying to perform at a high level at work, take care of their families, and still somehow find time to take care of themselves. What we kept hearing is, ‘I do not have a whole afternoon for wellness, but I cannot keep ignoring it either.’ Strong Free is the answer to that tension.”
Instead of asking people to zig-zag between a gym, a clinic, a meditation app and a podcast feed, Strong Free integrates three distinct businesses, professional podcast studios, a biohacking wing and therapies and fitness, into a single ecosystem. Each strand is strong on its own. Together, they create a time-efficient way to work on your body, brain and longevity in one place.
The Brains Behind Strong Free
At the centre of Strong Free are two leaders whose skills and stories dovetail.
Founder and Chairman Paul Micucci has spent more than 30 years at the forefront of Canada’s gaming industry, building ventures that combine disciplined execution with meaningful community impact. He helped create one of Ontario’s largest charitable gaming initiatives, a programme that has raised over 680 million dollars for more than 2,400 charities since 2012. As founder and co-owner of Rama Gaming House in Mississauga and Scarborough, and through senior executive roles with OLG, the Ontario Casino Corporation and Magna Entertainment Corporation, Paul has operated more than 25 gaming facilities across North America. A lifelong athlete and early-morning gym regular, he brings that same performance mindset to Strong Free, where long-term health is treated with the same seriousness as long-term results.
Alongside him is co-founder and Director Shara Micucci, who began her entrepreneurial career in the health and beauty sector, where she learned the importance of genuine customer focus. Today, she is creating True Patriot Love Media alongside Mike Wixson. She also co-founded the Meadowvale Business Association and created Mpulse, a community newspaper that reaches tens of thousands of households in print and online. Her instinct to build platforms and communities now extends to Strong Free, where she is focused on shaping a centre that feels welcoming, purposeful and deeply connected to the people it serves.
Together, Paul and Shara have taken their experience in leadership, community building and charitable impact and asked how those same values could be applied to longevity and human optimization. Strong Free is their answer, a place where fitness, therapies and information are designed to support the same long-term goal rather than compete for your time.
Biohacking, Without the Hype
‘Biohacking’ can sound like a buzzword until you meet the people who actually need it: sleep-deprived, jet-lagged, over-scheduled humans trying to keep up with the demands they have built for themselves. For Strong Free’s founders, the goal was never to chase trends. It was to give people practical tools that help their bodies catch up with their lives. “We wanted a place where you can walk in feeling absolutely depleted,” Shara explains, “and walk out feeling like you have given your body a real chance to repair, from the cellular level up.”
On the recovery and physical performance side, therapies such as sauna and cold plunge, cryotherapy, EMS and the hyperbaric chamber are used to support circulation, reduce inflammation and accelerate repair after long days, hard training or travel. For brain and nervous system support, modalities like Transcranial Magnetic Stimulation, neurofeedback, electromagnetic therapy and meditation rooms help regulate stress, sharpen focus and support cognitive performance. To support cellular health and resilience, red light therapy delivers targeted wavelengths that encourage tissue repair and healthy ageing, going well beyond what most people associate with a spa treatment.
These tools are not presented as magic fixes. The language at Strong Free is about stacking marginal gains, a little better oxygenation, a little better circulation, more efficient recovery after a red-eye flight or a major deadline, a nervous system that returns to baseline more quickly. Members purchase credits and spend them on the therapies that make sense for them, building simple or layered protocols without guesswork.
Fitness as a Longevity Tool, Not a Lifestyle
The fitness floor at Strong Free looks familiar at first glance, with cardio machines, free weights and functional training zones, but the intention behind it is different. Equipment and programming are chosen to support strength, cardiovascular health, balance and mobility, the fundamentals that quietly decide how well you move and feel at 60, 70 or 80.
“We are very clear about the role fitness plays here,” Paul explains. “It is not about creating a culture where you have to live at the gym. It is about integrating smart training into a life that already has many moving parts. You come in, you train with purpose, you access the recovery you need, and you go back into your day feeling stronger and more capable.”
For many members, that might mean a focused half-hour of weights, a short cardio session to raise the heart rate and clear the mind, then a transition straight into a recovery treatment before heading back into meetings or family life. “People want to be strong enough to carry their kids, clear-headed enough to make big decisions and well enough to enjoy the life they are working so hard for,” says Shara. “The training is there to support that, not to become another full-time job.”
Therapies That Meet You Where You Are
Alongside the gym and biohacking wing, Strong Free houses a suite of traditional therapies and clinical services, the kinds of support busy professionals often postpone until something hurts enough to force the issue. “People will say, ‘I have had this shoulder thing for months,’ or ‘My digestion has been off forever,’ because they do not have the bandwidth to puzzle out where to go,” Shara observes. “We wanted to remove that friction.”
Here, movement mechanics and foundational health are covered under the same roof. Members can see physiotherapists, occupational therapists and chiropractors for pain, mobility and functional issues, while dietitian support helps with metabolic health, cardiovascular risk and digestive concerns. Instead of juggling multiple locations and appointments, people can address strength, recovery and everyday health in one place, on a schedule that respects how busy they actually are.
Media as a Force Multiplier
The presence of podcast studios inside a longevity centre is more than a design feature. It is a strategic choice rooted in how people now learn. “We live in a world where people are drowning in health advice,” Shara says. “They scroll past thousands of tips but still do not know what is actually worth their time. Podcasting is a way to slow that down and have real conversations.”
By producing shows on site, Strong Free can connect members and listeners with experts in fitness, nutrition, neuroscience and mental well-being, people who can explain complex ideas in plain language and speak directly to the questions real people are asking.
“If you hear a great discussion about sleep or recovery,” Paul notes, “you can act on it in the same building. You are not just consuming content, you are turning it into something tangible in your own life.” For high-performing people who like to understand why they are doing something, that alignment between education and action becomes a quiet but powerful advantage.
Why Strong Free Matters Now
We are living longer than previous generations, but not always better. Many professionals feel as if they are building successful careers on top of a foundation that is steadily eroding, too little sleep, too much stress, and too many competing demands.
Strong Free does not claim to erase those realities. It offers something more grounded, a place where time-pressed people can take their health seriously in a way that fits the rest of their lives. It is for those who know that longevity is built, not wished for, but who also need every hour they invest in themselves to count.
“I think there is a growing group of people who know they cannot just grind and hope for the best,” Shara reflects. “They want to be around for their kids, for their businesses, for their communities, and they want to feel good while they are doing it.”
For Paul, the vision is both ambitious and simple. “If someone walks in exhausted and walks out feeling even ten percent better, more clear-headed, more capable, that changes their day,” he says. “If they do that consistently over years, that changes their life.”
In a landscape crowded with quick fixes and surface-level trends, Strong Free | Canadian Longevity & Human Optimization Studios takes a different route, thoughtful, integrated and serious about the one asset none of us can afford to ignore, our own well-being.