On October 18, 2025, at The Terrace Banquet Hall, Support the Blazer wrapped its 30-day campaign for RMHC Toronto—proof that when story meets care, generosity travels farther and lands where it matters most: with families.
Written By: Teresa Greco
The room was already buzzing when the last blazers came off—thirty days of momentum culminating in celebration. Friends hugged, phones lit, and applause rolled across the room. For thirty days, people across the GTA wore a blazer, posted their small daily moments, and together made something big for families who need a home-away-from-home during treatment. “When you put on that blazer… you’re joining a community of incredible people united by purpose,” says founder Nick Regina.
Founder & Mission
Support the Blazer began with Nick Regina, CEO & Co-Founder of Spark Financial Group and Founder of Spark Charity Foundation. The campaign is built on a visible daily ritual—wear a blazer for 30 days and share the journey—so community and storytelling drive giving. “Support the Blazer is about giving back, creating meaningful change, and leaving the world a better place than we found it,” he says. As Melissa DeMers of RMHC Toronto puts it, families “need more than treatment—they need a circle of care and support,” and this campaign “literally keep[s] families close to your heart.”
The ethos stretches beyond one gala or one cheque. To date, the movement has channelled over $330,000 to numerous Canadian charities, as well as the Ronald McDonald House—evidence of a month-long, shareable routine that turns visibility into action. A selection of additional beneficiaries appears in the sidebar.
From Story to Impact — How It Works
The model is beautifully human: for 30 consecutive days (September 18–October 18), participants wear a blazer and share their journey. Campaign language says it plainly—
“Support the Blazer is a movement powered by purpose, creativity, and community.”
It exists to “turn everyday fashion into everyday impact,” because “when you put on the blazer, you’re putting on purpose—and that never goes out of style.” In 2025, the community aimed for a $1,000,000 goal to support RMHC Toronto with ~300 participants expected—building on steady growth across Canadian causes.
Joining is intentionally accessible. Individuals or team leads register ($579), add teammates ($20 each), or simply pick up a commemorative pin ($25). Every participant receives a campaign blazer and pin, a personal fundraising page, strategy resources, and access to a press day; a live leaderboard keeps the friendly rivalry warm and honest. The content carries the story far beyond the room: campaign data shows 44 short-form posts drawing 554,689 views without paid ads—a reminder that when the “why” is clear, people want to watch, share, and help.
A Night With Purpose
Two live moments bookend the season: a Launch Party on September 18 to set the tone, and The Gala on October 18 at The Terrace Banquet Hall (1680 Creditstone Rd, Concord, Ontario) to celebrate what the month made possible. Under soft lights and toasts that landed like hugs, the room celebrated a month of momentum and raised glasses to the families at the heart of it all. Prizes kept things lively (first place: a $10,000 luxury trip), but the speeches carried the night. “Support the Blazer is about giving back and leaving the world better than we found it,” Nick said—met by RMHC Toronto’s reminder that keeping families close isn’t abstract: it looks like a light on, a kettle boiled, a bed near the hospital, a hand to hold at 3 a.m. And the campaign’s invitation landed clearly:
“Together, we’re giving families with seriously ill children a home away from home, one blazer at a time.”
The Road Ahead
Support the Blazer sits inside a kind, repeatable rhythm: the Spark Invitational Golf Tournament, the month-long challenge, and The Gala—a cadence partners can proudly stand beside and donors can trust. Anchored in the GTA and rippling across Ontario and Canada, the model scales precisely because it stays personal. Spark Charity Foundation’s mission is to create a ripple effect of generosity and compassion. RMHC Toronto can host up to 81 families at its main residential facility (“the House”). It also runs seven Family Rooms inside partner hospitals—quiet, in-hospital spaces where families can rest. Across these programs, 4,331 families were supported last year. That scale helps explain why aiming for seven figures makes sense.
Looking ahead, supporters are invited to take part next year — wear the blazer, share a small daily moment, invite a friend, sponsor a table, or start a team at work. The structure stays simple; the outcome is tangible: visibility becomes donations, and donations become real help for families. It’s a story Toronto can keep telling—one blazer, one family, one act of generosity at a time.